By inviting its visitors to create a detailed profile, lexalert succeeds in limiting the number of sent e-mails to a minimum and to send nothing but relevant information.

 

The information contained in its database is only intended for use by lexalert and its information providers and this information will not be transferred to third parties without prior notice to the user.

 

The database of lexalert is protected to a maximum to prevent that third parties would unlawfully gain access to it.

 

Database: Why is it advisable to register with lexalert?

 

When you register you can create a detailed profile in which you indicate exactly what your interests are and what type of company you work for. Based on those data lexalert can inform you on the legal developments which are relevant to your business.

 

Free: Are all services of lexalert free of charge?

 

The basic services are in principle free of charge and registration in the database of lexalert does not lead to  any financial consequences.

 

Additional service charges will be clearly identified.

 

New legislation: Which legislation does lexalert monitor and how am I informed about  this?

 

On a daily basis lexalert screens the Belgian and European legislation. Based on your profile lexalert  selects the texts which are relevant to you and sends them to you by e-mail.

 

If useful, lexalert completes the sent legislation with comments of experts (lawyers, lobbyists and other company advisors) or lexalert  organises a webinar (seminar on the internet) on this subject.

The database consists at the one hand of people who registered on the website of lexalert (opt in) and on the other hand of contact data from companies.

 

Lexalert has the personal e-mail address of the first category of people . For the second category an impersonal e-mail address is used (contact@..., info@...) and lexalert mentions the name and function of the addressed decision maker explicitly in the e-mail.

 

The establishment and use of the database is in accordance with the applicable rules on privacy and direct marketing.

 

Decision makers: Why does lexalert focus on decision makers?

 

The database of lexalert is composed of CEO's, CFO's and people working for the legal, compliance and HR department.

 

It is precisely those people who decide whether a company will use your legal services.

 

E-mail addresses: Does lexalert disclose the e-mail addresses of the potential clients to me?

 

In principle lexalert does not communicate the contact data of the persons to whom a comment has been sent or who participate in a seminar.

 

Therefore it is advisable to insert in your comments a number of "leads" which encourage the potential client to contact you. As part of a webinar, the participants are invited to send you their questions by e-mail.

 

This way, you can obtain the contact data of potential clients.

 

Advertising: How does lexalert place myself, my office and my skills in the spotlight?

 

In the e-mail sent by lexalert to the client, your name and the name of your firm are mentioned. In the article published on our website your personal contact information and a photo are included.

 

Furthermore, it is advisable to insert in your article a number of leads to encourage the reader to contact you.

 

Pricing: How is the pricing done by lexalert?

 

Lexalert decides on a case-by-case basis about the pricing. As from the beginning the interested experts are informed about this.

 

When determining the prices lexalert takes a.o. the type and content of the regulations, potential clients who will be addressed, the expected click rate etc. into account

 

Registration: Why is it advisable to register with lexalert?

 

When you register as an expert you can create a detailed profile where you indicate precisely what your interests and expertise are. Based on those data lexalert can propose the marketing opportunities that match your profile.

 

Webinar: How does a webinar organized by lexalert work?

 

A webinar is an online seminar. Participants hear your voice through their computer and see your slides, the logo of your office and your photo on the computer screen.

 

The advantages of a Webinar, compared to a traditional seminar, are that:

 

­       -  the costs of organising a webinar are limited;

­        - the webinar can be relatively limited in time;

­        - participants do not need to travel;

­        - anonymous participation (with respect to the other participants) is possible;

­        - participants do not know how many other participants are present;

­        - participants ask their questions by e-mail and you decide which questions you answer during and after the seminar.

 

Compared to  an e-mail campaign, a webinar is also a more personal and hence warmer way to promote your services. Following a webinar participants will contact you more easily with questions and comments.